Jeff Achey on Aegialis 7c 30m, Grande Grotta
Boulder, CO. – March 31, 2010 – Skram Media has announced the appointment of Jeff Achey as Editor of Climbing Magazine. Achey brings to the table an extensive background of knowledge in magazine publishing, editing and climbing. In previous years, Achey has worked as Photo Editor, Editor, and Editor-at-Large for Climbing, and launched climbing.com.

New York, NY – March 26, 2010 – People around the world will now be able to go online from their mobile devices to read every page of Skram Media’s market-leading websites: climbing.com, urbanclimbermag.com and mountaingazette.com. Skram Media has integrated a technology into their current content management system that brings their websites to mobile devices.

BY MATT KINSMAN AND BILL MICKEY – March 3, 2010 – As magazine publishers reinvent themselves, their technology demands are changing as well. Here, FOLIO: spoke with 12 different publishing executives representing a range of large consumer, b-to-b, online-only and custom publishers about which technologies are having the biggest impact on their businesses. We asked them about technologies supporting both back-end management and customer-facing products. While each has a different take, one thing is clear: sales management tools and measurement analytics are in high demand.

Boulder, CO – March 3, 2010 – Skram Media, publisher of Climbing Magazine, today announced that storied climber and journalist Jeff Achey is adding another first to his résumé: guest editor of CLIMBING Magazine’s 40th Anniversary issue (No. 285), on newsstands in late April.

Folio Magazine – February 26, 2010 – While developing iPhone apps has been all the rage for publishers and their digital edition vendors in recent months, moving toward platforms that target all mobile devices and e-readers without requiring additional work from the publisher will be the focus for 2010.

Boulder, CO – January 22, 2010 – Skram Media, publisher of Climbing, Urban Climber and Mountain Gazette magazines, and Zinio, the world’s leader in digital publishing, technology, distribution and services, announced today that America’s number-one, rock-climbing and mountain lifestyle magazines will launch digital editions across Zinio’s “UNITY” reading platform.

Boulder, CO – January 15, 2009 – Skram Media today announced the promotion of Kevin Riley to Associate Publisher overseeing advertising sales and e-media for the Skram Media group of titles: Climbing, Urban Climber and Mountain Gazette.

December 11, 2009 – According to the recently-released Audit Bureau of Circulations (ABC) statement, Climbing Magazine (climbing.com) recorded an average per-issue circulation of 42,343 for the first half of 2009; this delivers 6% bonus circulation over the average circulation stated at the start of the year – equivalent to an additional 23,430 copies.

December 9, 2009 — Skram Media’s Climbing and Urban Climber magazines, the market leaders in the rock-climbing category, announced today a partnership with Outdoor Retailer, the world’s premier outdoor lifestyle trade shows.

November 14, 2009 – Skram Media, a leading publisher of special interest outdoor magazines and websites, today announced that the Anchor Replacement Initiative (ARI) has surpassed last years total of routes upgraded by 20%.

November 9, 2009 – Skram Media, a leading publisher of special interest outdoor magazines and websites, today announced its new online network designed to give advertisers targeted and efficient reach to loyal and passionate outdoor enthusiasts.

August 31, 2009 – Skram Media CEO Mark Crowther has announced the promotion of Kevin Riley to Advertising Director for the company’s group of mountain titles. Riley joined the Skram team as Advertising Manager in February 2007 and built a leading integrated print, online and events approach to the sales and marketing of Skram’s magazines: Climbing, Mountain Gazette, and Urban Climber.

To launch its new energy drink—Xtreme Xenergy—XYIENCE, the official energy drink of the Ultimate Fighting Championship announces a partnership with Skram Media. On June 1, Urban Climber kicks off the Xtreme Video of the Month Contest, powered by XYIENCE.

On June 4, 2009 over 30,000 spectators will converge at the Teva Mountain Games in Vail, CO to watch climbers from 20+ countries compete for the IFSC Bouldering World Cup — THE ONLY CLIMBING WORLD CUP IN THE UNITED STATES.

To celebrate the sixth year of pioneering the community-outreach program the Anchor Replacement Initiative (ARI), Skram Media announced the “ARI Road Trip”.

According to the recently-released Audit Bureau of Circulations (ABC) statement, Climbing Magazine recorded an average per-issue circulation of 43,785 in 2008.

Skram Media, publisher of Climbing Magazine, today announced the launch of four targeted content channels on climbing.com, focusing on their readers most committed interests. Navigable from the climbing.com home page, the four channels focus on: alpinism, trad climbing, sport climbing, and bouldering.

UCTV (myUCTV.com), climbing’s leading online video community that allows people to discover, watch and share originally created videos, today introduced a redesigned website.

Skram Media announced today that it has reached an agreement to purchase the Mountain Gazette from GSM Media, LLC, of Paonia, Colorado. Skram Media will also own the magazine’s website, mountaingazette.com.

According to the recently-released Audit Bureau of Circulations statement, Climbing Magazine (climbing.com) saw an increase of 20 percent in circulation to 44,349, for the 6 months ending June 2008 compared with the December 2006 period.

Skram Media, publisher of Climbing and Urban Climber magazines, is pleased to announce the addition of another asset to its roster of heavy-hitting lensmen: the gifted photographer Tim Kemple.

The legendary British climber Ben Moon has signed an exclusive video-licensing deal with the leading climbing-video site UCTV (ucmag.tv). UCTV is a division of Skram Media – publisher of Climbing and Urban Climber magazines.

Climbing Magazine, the journal of record for climbers worldwide, is pleased to announce that Conrad Anker, one of the world’s leading mountaineers, has joined Climbing’s roster of Basecamp columnists.

Skram Media, publisher of Climbing and Urban Climber magazines, today announced a landmark partnership with filmmaker Brian Solano to develop a series of multi-media events around Solano’s upcoming eco-pic Spray.

Skram Media, publishers of CLIMBING and URBAN CLIMBER Magazines, today announced plans to purchase carbon offsets to minimize the environmental impact of their business. In addition to offsetting the emissions of its offices, the leading outdoor publisher is also compensating for the CO2 emissions created from the printing and distribution of the magazines themselves.

Professional climber and photojournalist Mark Synnott is adding another first to his résumé: first-ever guest editor of CLIMBING Magazine. It was announced Monday that The North Face athlete will edit the magazine’s epics-themed September issue (No. 260), on newsstands in late August.

Mountainfilm in Telluride and Skram Media, owners of UCTV, today announced a strategic partnership that will combine Mountainfilm’s quality programming with UCTV’s vast online audience to enhance the entertainment experience on UCTV while engaging viewers in innovative new ways to promote Mountainfilm’s 2007 Festival lineup and other films over the next year.

Skram Media LLC, a platform company led by Mark Crowther, the publisher of Urban Climber Magazine and UCTV, announced today that it has completed the purchase of Climbing Magazine and climbing.com from PRIMEDIA, Inc. (NYSE:PRM). Terms of the transaction were not disclosed.

Urban Climber Magazine, the leading youth-focused climbing magazine, today announced it will print on recycled paper starting with the February 2007 issue. A sponsorship with prAna, the outdoor apparel company, supports the magazine’s environmentally-friendly move. The initiative underscores Urban Climber Magazine’s commitment to the environment and the culture it serves.