Skram Media Announces Online Advertising Network

NEW YORK, NY – NOVEMBER 9, 2009 – Skram Media, a leading publisher of special interest outdoor magazines and websites, today announced its new online network designed to give advertisers targeted and efficient reach to loyal and passionate outdoor enthusiasts.

The Skram Media Outdoors Online Network includes web sites editorially produced by Skram Media. Unlike other advertising networks made up of many lightly trafficked and unknown sites, the Skram Media online network represents the content rich websites of market leading print media properties, Climbing Magazine (climbing.com), Urban Climber (urbanclimbermag.com, and myUCTV.com) and Mountain Gazette (mountaingazette.com).

Climbing.com gives climbers worldwide the ultimate way to stay abreast of everything climbing, with breaking news and updates, and special behind-the-scenes features and interviews, UCTV, the leading online site for climbing films and videos worldwide, is also part of the network. The site offers officially released climbing movie trailers as well as a simple user interface allowing direct upload to the site by registered users. Supported by the segment-defining Urban Climber Magazine, urbanclimbermag.com provides the reader with similar high quality content as the Magazine, and is an invaluable resource for today’s young climbers.

The MountainGazette.com audience is made up of the people advertisers want to reach: the die-hard mountain enthusiast, who plays more, buys more, and spends more time on outdoor gear and equipment than the weekend warrior.

By providing industry-leading editorial, including reviews, previews, and tech tips, and by fostering an active and involved online community, MountainGazette.com has created an intensely loyal and involved following.

“In today’s competitive and cluttered advertising environment, advertisers search for easier ways to evaluate the thousands of digital properties. As a result, many are not only turning to established, respected brands but are also consolidating the media they chose,” said Skram Media’s Publisher Mark Crowther.

“For advertisers, the Skram online network not only offers targeted reach to one of the most valuable buying targets today — outdoor enthusiasts — but it also provides them with a single point of contact for developing integrated programs that target thousands of consumers who are devout rock climbers, skiers, trail runners, mountain bikers, and paddlers,” said Crowther.

The Skram Media Outdoors Online Network utilizes the Google Ad Manager solution, accredited by the Media Rating Council and fully compliant with Interactive Advertising Bureau standards.

About Skram Media
Skram Media leads the industry by providing a portfolio of highly read multiplatform outdoor editorial products, including Climbing magazine, Climbing.com, Urban Climber magazine, UrbanClimberMag.com, UCTV, Mountain Gazette, and MountainGazette.com. The portfolio provides synergy between print and digital properties, reaching over 330,000 readers monthly and many more online. With the acquisition of Mountain Gazette in Fall 2008, Skram Media provides advertisers the opportunity to reach the full spectrum of mountain and outdoor enthusiasts.

For more information, please contact:

Mark Crowther
mark.crowther@skrammedia.com
212-691-2927 x101