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Kevin Riley Promoted to Associate Publisher

Posted on Friday, January 15th, 2010 at 8:15 pm

Picture 4Boulder, CO – January 15, 2009 – Skram Media today announced the promotion of Kevin Riley to Associate Publisher overseeing advertising sales and e-media for the Skram Media group of titles: Climbing, Urban Climber and Mountain Gazette.

Riley joined Skram Media as Advertising Sales Manager in February 2007 and built a sales team that has contributed to all three magazines’ and their websites’ current success, with online sales up 45 percent.  In early 2009 Riley relocated to Boulder, CO taking lead responsibility with a number of Skram Media’s significant Colorado-based partners.

“Kevin’s well-rounded sales and events background has given him the incredible knowledge and tools to manage this position,” says Crowther. “He has an enthusiastic passion for the magazine business and climbing, which is why we are the perfect home for his talents. I am delighted to have seen him grow and take on more responsibility.”

Kevin has been directly involved with managing key advertising partnerships, development of a market-leading CRM solution, ongoing efforts to enhance Skram Media’s online sites: climbing.com, urbanclimbermag.com, mountaingazette.com and UCTV, as well as nurturing key partnerships including The Access Fund, USA Climbing, Teva Mountain Games, UClimb and the Reel Rock Film Tour.

Prior to joining Skram Media, Riley worked in retail sales for Moosejaw Mountaineering, and software sales with Acronis.

About Skram Media:
Skram Media leads the industry by providing a portfolio of highly read multiplatform outdoor editorial products, including Climbing magazine, Climbing.com, Urban Climber Magazine, UrbanClimberMag.com, MyUCTV.com, Mountain Gazette and MountainGazette.com.  The portfolio provides synergy between print and digital properties, reaching over 330,000 readers monthly and many more online.  With the acquisition of Mountain Gazette magazine in 2008, Skram Media provides advertisers the opportunity to reach the full spectrum of outdoor enthusiasts.  For more information, please visit: skrammedia.com.